I left my career as a buyer in 2010 to launch my own company, Maddi Alexander: a luxury beauty and home fragrance brand with a conscience. I attended a workshop in France to learn about ingredients and formulations and then developed the indulgent beauty collection from home in Newcastle whilst juggling life as a mum to two young girls.
MY MORNING ROUTINE
Mornings are my favourite time of the day, albeit the start is always quite hectic and rushed with the school run. I start my morning with hot water, honey and lemon as I feel this does help boost my immune system in the morning. A quick shower using a solid cleansing bar followed with a very quick application of body moisturiser. Breakfast is usually banana and yogurt with an espresso. I go to a local gym after the school drop off on a Tuesday for pilates and a Thursday for a Tabata class. During lockdown I’ve loved the Disco Yoga zoom class on a Thursday evening followed by a lovely bath tub soak with bath salts, scented candle and a book.
MY FUTURE PLANS
It’s been such a challenging year for everyone in unprecedented times, we’ve taken the time over the last year to work on an exciting new website, new sustainable packaging and we’re launching two new fragrances and some exciting new products in summer 2021.
3 THINGS ABOUT MADDI ALEXANDER
- Maddi Alexander was launched at Fortnum and Mason London in 2012 and celebrating 10 years this year 2021.
- The brand worked with on an export product range for a partner in South Korea.
- We develop bespoke blends for hotels, holiday accommodation and restaurants.
FIND THE RANGE www.maddialexander.com