By The Green Parent

05th August 2021

Sue Campbell of KIND2 is Australian born and raised, and moved to London via New Zealand in 2000. She's excited by the prospect of creating innovative natural products that could make a positive difference to the planet.

By The Green Parent

05th August 2021

By The Green Parent

05th August 2021

After a lifetime in the corporate world, a few different career paths … and living in a number of countries, I returned from Hong Kong in 2018 with another pivot in mind - to create a business combating plastic pollution through innovation. Living in Asia was a truly wonderful experience, but it’s hard to describe how heart breaking it was to see plastic just absolutely everywhere, no matter how remote. Beyond haircare, I’m excited about creating innovative natural products that could make a positive difference to the planet.

MY MORNING ROUTINE
I’ve never been much of a morning person ... recently inspired by a wonderful retreat, I’ve started to meditate first thing before I even have my coffee. A quiet and still 15 minutes to start the day does make so much difference to how I feel, clears my head and sets me up for juggling the busy life of an indie brand founder.

MY FUTURE PLANS
Broadening our range of solid fragrance free products in haircare (and beyond) because we think the choices are limited for those who dislike or find fragrances irritating.

3 THINGS ABOUT KIND2

  1. All our fulfilment is done by a Social Enterprise who provide employment and training for people with autism and learning difficulties
  2. We plant a tree for every order
  3. We’re certified 100% microplastic free by Plastic Soup Foundation

FIND THE RANGE https://kind2.me/

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